Motion & Product Communication

Selected motion work across explainers, launches, advertising and brand systems. The focus is clarity, pace and delivery: making complex ideas easier to follow, helping campaign messages travel and giving brands a more consistent digital presence.

Featured motion work

Selected pieces that show motion working across product communication, launch systems, advertising and brand identity.

Product communication and launch

DeFi Platform

Founding designer, design and motion

As founding designer, I designed the brand identity, product interface and launch surfaces for the DeFi platform, from UI components to campaign assets.

Product and service explainer

Creative Edinburgh

Production, direction and animation

A collaborative explainer made to simplify Creative Edinburgh for new and existing members, setting out the value proposition clearly and simply.

Advertising and paid social

Mugshot

Direction, animation and post

I collaborated with The Leith Agency to deliver the main launch asset for the #TreatOldMugs campaign, mixing mug photography, illustration and animation.

Advertising

Aberdeen Airport

Illustration and animation

A TV commercial for Aberdeen International Airport, produced by STV, using a stripped-back animation style and pastel brand palette to promote summer routes.

Product and service explainers

I'm often brought in when a product, service or offer needs to be made easier to understand. Motion helps shape the explanation, control the pace and make the message easier to follow.

Creative direction, illustration and animation

Ooni Pizza Kits

Part of an ongoing relationship with Ooni spanning more than five years, this launch explainer helped make the pizza kits offer easier to understand at home.

Animation

FreeAgent

A concise product film positioning FreeAgent around the everyday jobs small businesses need to do, track, solve and plan.

Direction, illustration and animation

National Ankylosing Spondylitis Society

Part of a video series explaining Ankylosing Spondylitis, using illustration and motion to make the subject feel accessible and credible.

Direction, illustration and animation

Trickle

Working from Trickle's script, I designed the illustrations and animated the explainer, showing how workplace suggestions, praise and concerns become visible conversations and action.

Campaign, launch and paid social

Launch and campaign work has to be useful quickly. These pieces carry product messages, support paid placements and adapt across formats without losing the core idea.

Animation

Edinburgh Napier University

As an external contractor for Edinburgh Napier University, I adapted their design language into digital campaign ads across multiple formats.

Edit, design and animation

Ooni - Karu 12G Launch Assets

I designed, edited and animated launch assets for the Karu 12G campaign, building a flexible set of formats for markets, paid placements and social channels.

Edit, design and animation

Ooni Values

A brand film for Ooni focused on the relationship between the company and its community, highlighting the day-to-day work of staying connected to customers.

Direction, animation and post

Mugshot

I collaborated with The Leith Agency to deliver the main launch asset for the #TreatOldMugs campaign, mixing mug photography, illustration and animation.

Edit, animation and post

Barcade Trailer

For the Tennent's Wellpark animated series with Studio Something, we designed and animated simple mini-games that were later built as arcade machines for a launch event.

Creative direction and animation

Browser Game Launch Trailer

As part of my founding designer contract, I designed the graphical user interface and marketing launch assets for a DeFi browser game: Spy Inc.

Production and animation

Wellpark / Tennent's Lager

Lead animation on a 35-episode Tennent's Lager series delivered in 16 weeks for digital, TV and cinema, using a simple production system to keep scripts, approvals, rigs and renders moving at pace.

Creative direction, design and animation

DeFi Protocol

Launch motion for a DeFi lending protocol, using the Light Speed Liquidity message across brand, product UI and campaign assets.

Brand motion systems

Brand motion has to be useful more than once. These pieces give identities a repeatable rhythm for sign-offs, content, presentations and digital touchpoints.

Brand identity design and animation

Snag Tights

Identity motion designed to make the Snag brand feel warm, simple and recognisable in motion.

Brand identity design and animation

Atomic IBD

Part of my ongoing relationship with Prof. Charlie Lees, this identity work shaped Atomic IBD as a digital initiative focused on IBD care, precision medicine, AI and evidence-based insight.